Project 3: Cereal Box Design

Goal: Create an original package design for a new cereal. The brand name and design communicate to the target audience. For example: babies, children, teens, adults, dieters, college students, or health-conscious consumers. Determine the ingredients of the cereal: rice, wheat, corn, etc.

See this site for steps on designing a cereal and logo:
http://www.ehow.com/how_2247589_design-cereal.html
http://www.ehow.com/how_4881086_create-cereal-logo.html

Work in teams of two or three. Each team will assigned a product to design. Use the following steps for the design process:

1. Research in the store: Look at existing brands of cereal similar to your product idea. Take photos of three different package designs at the store, related to your team product. Photograph close-ups of one box (front, back, top, bottom).You may need to one buy one product, in order to use it as a visual reference.
2. Research online: As a team, collect six examples of cereal designs related to your product. You can use these examples as a starting point for inspiration, but come up with your own original solutions:
3. Brainstorm for brand name ideas: As a team, come up with 5 possible brand names
4. As a team, choose one brand name to use for your design.
   
5. Brainstorm for design ideas: Each person on the team create 5 sketches containing ideas logo design, and 5 sketches for ideas of the visual design of the package.
6. As a team, choose the logo you want to work with, from these sketches.
7. As a team, create a palette of possible colors (max 3) and fonts (3) for your cereal design.
8. Develop the logo in Illustrator. Your visual design will built from the style of this.
9. Each team member create 2 versions of the logo in Illustrator.
10. Then each member create 2 versions of the package design in Illustrator.
11. Each person choose his/her strongest cereal design. Create this design and print it out using your box template.
    
12. The project is due at 9:00 in class on Friday, 23.4. On Friday, you will present 1) your sketches, 2) visual research (photos), 3) color and font palette, 4) all of your test designs 5) and final cereal package designs.

Cereal design examples:

Dorset Cereal Company:
http://www.dorsetcereals.co.uk/bars-slices/
Children's cereals:
http://www.alanvalek.com/blog/2008/12/17/100-cereal-box-covers/
http://z.about.com/d/pediatrics/1/0/f/N/baby_cereal.JPG
Vintage Kix cereal comes back:
http://www.eatmedaily.com/2009/02/general-mills-reissuing-vintage-cereal-boxes/
Kelloggs Company:
http://www.kelloggs.fi/corp.aspx
Kashi Company:
http://www.kashi.com/products/category/Cold%20Cereal